Steve pictured signing his new book with Victor Lucas and the CRC Showroom staff...


Steve and Victor meeting the fans...


Steve and Victor with local downhill sensation Jacob Dickson...


WATCH THIS SPACE: Look in the next issue of überdog for your chance to win this very book as signed by the man himself...

 

Thursday 25th November 2010

Steve Peat Book Signing at Chain Reaction Cycles...

Chain Reaction Cycles recently offered an unmissable opportunity and played host to none other than Steve Peat, one of Downhill Racing’s biggest stars. Peaty was at Chain Reaction Cycles HQ for a book signing to promote his new book, “Seventeen Years In the Making” a 160 page book packed full of stunning photos showcasing his 2009 world cup winning season, photos include previously unpublished gems by Victor Lucas.

There was an amazing response from the Downhill racing Community when they found out Peaty was coming to town. The emails flooded in and guest lists quickly filled with people travelling from far and wide to get their minute with the Champ. Over 100 Guest list places were reserved within a few days of the event being announced, with a star as big as Peaty in attendance CRC was running at full capacity from the beginning. Peaty was accompanied by Victor Lucas. Victor was the official photographer for his book and travelled around the World Cup Circuit with Peaty on his winning year. Peaty put smiles on all the fans faces by signing his book and merchandise that they had bought, taking advantage of the exclusive one night offers in the showroom and chatting with them for over two hours he showed the fans why he has the reputation of being one of the most approachable downhill riders in the sport. Peaty has always been regarded as very fan friendly and he did not disappoint, happily chatting and signing all night. Chain Reaction Cycles holds exclusive selling rights to his book, and as a special treat for all the Chain Reaction Customers and to celebrate the launch of his new book, Peaty signed an extra 100 copies of the book on the night. These specially signed books are going to the first 100 customers to place an order for “Seventeen Years In The Making” at chainreactioncycles.com. In addition to celebrate the launch of Peatys book and the man himself being present, Chain Reaction Cycles held exclusive promotions on the night of the signing with brands all across the board being reduced for one night only, which all the fans took full advantage of.

To top it all of Monster Energy were good enough to hook them up with free tins of Monster to keep the energy levels at a maximum for whole night. The event was a great success and one to be remembered. If you didn’t make it on the night you haven’t completely missed out, remember to visit chainreactioncycles.com and place your order to have your chance of getting a signed copy of Peatys “Seventeen Years In The Making”.

For more information or to buy a copy of the book visit
www.chainreactioncycles.com